The
internet can be the new frontier for travel misrepresentation and
fraud, reports the nonprofit United States Tour Operators Association.
While telemarketing and fax schemes still exist as vehicles for
travel fraud, the internet makes it easy for unscrupulous tour operators
and travel companies to misrepresent themselves and provide unsubstantiated
claims, says Bob Whitley, USTOA President.
According to recent statistics (Jupiter Media Metrix), consumers
are expected to spend $37.3 billion on travel web sites in 2003,
up from 30.8 billion in 2002. By 2005, consumers will spend as much
as $50.1 billion. While the vast majority of travel web sites are
legitimate, the internet does make it simple for some companies
to fool unsuspecting consumers, notes Whitley.
"We are seeing a constant stream of complaints about companies
that misrepresent themselves over the internet as members of USTOA
and other travel industry organizations. In the case of USTOA, this
can be very serious, as all USTOA Active Member companies must participate
in our $1 Million Travelers Assistance Program. The plan requires each
USTOA company to set aside a fully secured $1 Million bond or Letter
of Credit to reimburse consumers' payments and deposits in case
the company goes out of business," he says.
By citing USTOA membership, a company is actually promising consumers
they will be protected by this $1 Million coverage, cautions Whitley.
"If the company falsely claims to be a USTOA member and goes
out of business after you have paid for your vacation, you as a
consumer are not protected by our $1 Million Plan," adds Whitley.
Any company can set up a web site and claim they are USTOA members,
notes Whitley. "When consumers and travel agents bring a company
to our attention, we investigate the web site and the claims. If
they are falsely claiming to be USTOA members, we have our lawyers
contact them and request them to cease and desist or face legal
action. This is usually sufficient to deter them from further exploiting
our name," he reports.
A recent search of the internet revealed a number of companies falsely
claiming to be members, including a company selling travel to the
Middle East, a company selling special-interest cruises, and a company
specializing in train tours.
What Can You Do?
Before you put down a deposit on your next vacation, check to see
if the company is a member of a reputable travel industry organization
such as USTOA or the National Tour Association (NTA), which both
require their members to set aside a certain dollar amount to protect
consumers in case the company goes out of business. And, don't necessarily
take the company's word for it. It's always best to double check
with the organization itself or with your travel agent, cautions
Whitley. USTOA's Web site (www.ustoa.com), for instance, includes
a list of all Active Members. "If a company is not listed on
our Web Site, they are not an Active Member of USTOA," cautions
Whitley.
Warning Signs
Whitley also advises travelers to look for these warning signs: