USTOA will host its first-ever Digital Marketing Academy
on January 23 & 24, 2018 in New York City.
This one-day, immersive learning experience crafted exclusively for USTOA Members, will help build your marketing skills and expand your toolbox. With curated, relevant content that speaks directly to the group tour industry, this academy blends big-picture trends and insights with tactical strategies to help attendees pursue greater ROI for their digital spending. For more details, please login below.
Educational sessions will be suited to front line marketers at all levels, plus a dedicated program for C-Suite executives. Featured breakfast speaker Amy Curtis-McIntyre,
the former CMO of Airbnb and Old Navy, marketing SVP of Hyatt Hotels and jetBlue, will bring her singular wit and wisdom on five essentials of marketing in the digital age. JUST ANNOUNCED:
Senior reps from Google, Skift and MMGY
will share cutting-edge 2018 consumer trends
during the Travel Industry Trends & Insights luncheon panel
. Listen, learn and engage with Jennifer Wesley, Google's Head of Travel...Anna Blount, Director of Market Research & Insights for MMGY...and Dan Peltier, Tourism Report for Skift.Email Marketing:
Simply starting or having an email marketing program isn’t enough. In order to truly maximize this effort, emails must serve a deeper purpose that ties into overall brand initiatives. Whether you’re focusing on B2B marketing or talking directly to consumers, this session gives members tips for engaging prospects and driving conversions. Advanced Social Media
: Engagement on social media is important, but how is your social media helping to build your brand? What’s the role of social influencers? As a critical window into your brand’s soul, brand building on social media is often over looked as a key objective. This interactive session will use 10 examples from the travel industry and beyond to illustrate the do’s and don’ts of brand-building on social media. Managing your Social Media Managers
: You may not be the one on the ground managing your brand’s social media, but if you’re managing that person, this session is for you. This session focuses on the topline metrics and benchmarks management should be aware of and gives you tips on how to ask the right questions of your social media managers. Google Analytics Deep Dive
: So, Google Analytics is installed on your website…now what? With literally thousands of pages and stats at your disposal, Google Analytics can seem overwhelming. Whether you’re a veteran analytics user, or just getting started, in order to cut through the clutter we’ll discuss some of the critical metrics necessary to mastering digital analytics. FOR THE C-SUITE EXECUTIVES: Essential Digital Marketing:
Deciphering lingo, asking the right questions, understanding the key metrics…we’ll cut through the clutter and give you a topline overview of digital marketing principles every executive should understand. Breaking Down the Digital Silos
: Digital marketing is a tapestry and all threads need to weave together in order to build a cohesive brand. In this session, we’ll discuss ways that executives can reshape their teams to maximize digital efforts.
Please contact Luis Maravi at firstname.lastname@example.org
or call him at 212-599-6599 ext 27 should you have any questions.