USTOA Events

WEBINAR: How Hot Destinations Are Chosen


Event Details

Thursday, October 5, 2017
3:00pm EDT

Webinar: How Hot Destinations are Chosen

This webinar will be conducted by Arabella Bowen, Digital Executive Editor, AFAR Media.

Webinar participants will get an inside look at the selection process and the criteria used by AFAR, one of the most influential consumer media, as they choose “Hot” or “Trending” destinations. 

Arabella Bowen joined AFAR as Digital Executive Editor in January 2017. In this new role, she oversees the award-winning travel brand’s digital editorial strategy, including inspirational articles and curated travel guides for Afar.com, with daily social media extensions that inspire travelers to connect with people around the world, experience their cultures, and understand their perspectives. Arabella brings over 15 years of consumer travel media experience to AFAR. She was most recently Editor in Chief at Fodor’s Travel, where she led editorial strategy across the publisher’s website, books, apps, and social for over five years. Previously, she served as Editorial VP of ShermansTravel Media, where she launched digital travel guides, news and trends content, and a smart-luxury travel magazine during her five-year tenure. Her first foray into digital was at IgoUgo.com, one of the web’s first online travel communities (later acquired by Travelocity), and she started her travel career by writing guidebooks for Rough Guides. A passionate traveler herself, Arabella’s been to 90+ countries to date and is always planning her next adventure. In the last year alone, she Airbnb hopped in her beloved Paris, road-tripped with her mother along the Cabot Trail, camped in the desert in Oman, learned to surf in Nicaragua, and volunteered in Haiti. A native Canadian, Arabella is now based in New York.

If you have questions, please contact Luis Maravi, Director of Membership and Programming, at membership@ustoa.com or 212-599-6599 ext 27.

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Get an inside look at the selection process and criteria used by AFAR, one of the most influential consumer travel media