USTOA in Travel Agent Magazine

Published Aug 6, 2012 11:40AM

New USTOA Campaign Stresses Awareness

In a major effort to build consumer and travel agent awareness of the integrity and value of member tour operators, the United States Tour Operators Association ( has announced a new multidimensional campaign, according to Terry Dale, USTOA President. 

The campaign includes an aggressive legislative relations program, networking conferences and a refining of the brand, including distinctions between USTOA's 45 Active Members and 700 Associate Members. USTOA members now represent more than 150 brands, Dale said in an interview. 


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