New Video Series Takes Travelers Behind the Scenes with Leading Tour & Travel Experts as They Explore Destinations Around the World
First Videos with Abercrombie & Kent Delves Deep Into the Natural Beauty and Culture of the Philippines
NEW YORK – June 22, 2016 – Ferdinand Magellan, Neil Armstrong, Lewis and Clark…these famed explorers made history as they discovered new worlds, but the age of exploration is far from over. In 2016, the United States Tour Operators Association (USTOA) introduces travelers to Modern Day Explorers, the individuals responsible for scouting undiscovered travel experiences in new and emerging destinations and rediscovering what’s new in beloved places.
With the launch of the Modern Day Explorers campaign, a curated collection of in-depth videos and blog posts, USTOA will bring wanderlusters behind the scenes to discover how these contemporary explorers find the rich and locally immersive experiences enjoyed by the eight million people who travel with its tour operator members each year.
“Behind every memorable travel experience is an expert tour product manager – a modern day explorer – who travels deep within a destination with the single goal of designing enriching itineraries for travelers,” said USTOA President and CEO Terry Dale. “We’ve assembled a dream team of explorers to share their adventures around the globe. Some are putting together itineraries in countries for the first time, while others are revisiting popular destinations to see what’s new – but at the heart, all are focused on creating extraordinary opportunities to immerse their guests in local culture and customs.”
Modern Day Explorers videos and blog stories can be found at www.ustoa.com/modern-day-explorersas well as www.ustoa.com/blog www.youtube.com/user/ustoanyc. Consumers can follow the adventures on Instagram and Twitter using #traveltogether or by visiting USTOA’s Facebook page.
The first Modern Day Explorers video series follows Louise Shumbris as she scouts experiences, activities and inclusions for Abercrombie & Kent’s first-ever itineraries to the Philippines. Created in partnership with the Philippine Department of Tourism New York and Abercrombie & Kent, the videos highlight Louise’s adventures to find hidden culinary gems in off-the-beaten-path locations, meet with a marine biologist, explore a local village in Boracay, visit a tarsier nature reserve protecting the tiny and adorable endangered species, tour luxury hotels, and so much more. Inspired travelers can search a variety of USTOA tour operator member itineraries to the Philippines here.
Following the launch of the Philippines series, videos and blogs about new destinations visited will be added monthly, which include Malta with Carol Dimopoulos of Perillo’s Learning Journeys, The Islands of Tahiti with Bronwyn Hodge of Goway Travel, Yellowstone National Park with Kasey Austin of Austin Adventures, Chile with Rebecca Ryan of Cox & Kings, The Americas, and Abu Dhabi.
More information about Modern Day Explorers destinations can be found at www.ustoa.com/modern-day-explorers. For more information on USTOA, visit www.ustoa.com, call 212-599-6599, or email email@example.com.
Representing more than $13.5 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow nearly 8 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.
As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.
Gina Dolecki/Katherine Henry
Redpoint Marketing PR., Inc.
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