Press Releases

New USTOA Membership Director

Published Jul 21, 2014 8:30AM

USTOA Names Elizabeth George Membership and Programming Director

Strategic Hire Strengthens Association's Continued Efforts to Grow Member Engagement

NEW YORK – July 21, 2014 – United States Tour Operators Association (USTOA) President and CEO Terry Dale announced today the appointment of Elizabeth George, CMM, to the newly created position of membership and programming director, leading the association’s membership development, education, and communication activities.    

“It is with great pleasure we welcome Elizabeth George to the USTOA family in this newly created position that will put a laser focus on the needs and growth of our membership,” said Dale.  “She brings a deep understanding of the complexity of the industry, with an expertise in non-profit association membership and sponsorship development, hospitality and destination sales and marketing, as well as special events.”  

A designated senior planner with Certification in Meeting Management, George most recently served as manager of northeast regional sales at New Orleans Conventions & Visitors Bureau. She opened the northeast regional office to help re-brand New Orleans as part of its recovery to rebuild its post-Katrina image. Under her leadership, the northeast regional office achieved double digit growth in leads, exceeding 20% lead goal production before her departure in 2013.


Prior to that, she served as the manager of global chapter relations and development for Meeting Professionals International (MPI) where she managed and supported board members in leadership positions within 64 global chapters of the leading international meetings association with 24,000+ members.  During her tenure, George focused on recruitment and retention initiatives. Her hospitality experience also includes serving as director of cluster sales and marketing at Renaissance Meadowlands in Rutherford, NJ, overseeing a team of eight sales managers for three Marriott franchise brands: Renaissance Meadowlands, Courtyard Meadowlands, and Fairfield Inn Meadowlands. 


Active within the meetings and hospitality industry, George has spoken at a variety of industry events including the MPI 2011 World Education Congress, and served on several professional committees including 2010-2014 Program Chair, Professional Convention Management Association (PCMA) Greater New York Chapter and is a past president of MPI New Jersey Chapter.


An active community fundraiser, George currently resides in New York City.  She studied opera as an undergraduate at the Juilliard School of Music and the Indiana University School of Music. 


For questions and more information on USTOA, visit, call 212-599-6599, or email

About USTOA: 

Representing more than $11 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe.   Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. 


As a voice for the tour operator industry for 40 years, USTOA also provides education and assistance for consumers and travel agents. For more information about USTOA, visit, call 212.599.6599 or email



Gina Sisco/Liz Carty

Redpoint Marketing PR., Inc.



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