USTOA TOUR OPERATOR MEMBERS ARE ASKING TRAVELERS “WHY?” INSTEAD OF “WHERE?”
The New Why We Travel Campaign Highlights the Reasons Behind the Destination Choice
In 2017, the United States Tour Operators Association (USTOA) embarked on a journey to discover not where to travel but instead asked the question “why do you travel?” Through a curated collection of articles and in-depth videos, USTOA uncovered why guests on four different USTOA tour operator member itineraries continue to travel the world.
“The first question people typically ask when planning a vacation is ‘where do I want to go?’ But knowing what travelers want to get out of their trip is equally as important as the destination,” said Terry Dale, CEO and president of The United States Tour Operators Association. “Our tour operator members believe it’s critical to ask “why,” finding the emotional connections people seek when exploring the destinations and cultures they plan to visit.”
USTOA’s Why We Travel videos and blog stories can be found at www.ustoa.com/why-we-travel as well as www.ustoa.com/blog/why-we-travel-summary and www.youtube.com/user/ustoanyc. Travelers can follow the adventures on Instagram and Twitter using #traveltogether or by visiting USTOA’s Facebook page.
Following are a few testimonials to inspire other travelers to ask themselves the same question.
Representing nearly $15 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.6 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.
As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.
Gina Dolecki/Katherine Henry
A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.Learn More