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USTOA
$1 MIllion Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.
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USTOA members have thousands of perfect vacations for you.
Find Your Dream Vacation
If you're interested in becoming a member, we welcome your application.
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Annual
Conference
& Marketplace
Learn more about the USTOA Annual Conference & Marketplace.
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Active Membership



An Active Member is defined as a tour operator that conducts business in the United States, and has been in business for at least three years. All Active Members adhere to USTOA's strict code of ethics, which is framed by a pledge to encourage and maintain the highest standards of professionalism, integrity and service.

All USTOA Active Members participate in USTOA's $1 Million Traveler's Assistance Program, which offers consumers protection and peace of mind in the event of the company's bankruptcy,  insolvency or cessation of business.  USTOA Active Tour Operators carry the USTOA logo on their printed materials and/or websites, indicating their participation in the $1 Million Travelers Assistance Program.


Active Membership Requirements

An Active Member is defined as a tour operator that has conducted business in the United States for at least three years.

To become an Active Member of USTOA, a tour operator company must:

  • meet the definition of a Tour Operator
  • provide a total of 18 references on its application from a variety of industry sources and financial institutions, including two current Active Members as sponsors. 
  • be formed as a wholesale Tour Operator under the laws of one or more State(s) within the United States and have actively conducted business in one or more of said States for not less than three (3) years and continue at all times during membership to actively conduct business in one or more of said States; and have operated their business as a wholesale Tour Operator under the same ownership and/or management for not less than three (3) years, except that the same ownership and/or management for not less than three (3) years shall no be required for commencement or continuation of Active Membership of a Tour Operator, ownership of which is acquired by another Active Member in good standing
  • carry a minimum of $1,000,000 professional Travel Agent/Tour Operator liability insurance, with worldwide coverage
  • participate in the USTOA $1 Million Travelers Assistance Program by posting $1 million in the form of a letter of credit, bond or US Treasury bill, for use in reimbursing consumer deposits in case of bankruptcy, insolvency or cessation of business.

The Active Member annual dues range from $4,000 to $11,500 per year upon the basis of its combined tour business volume including all Brands for which the Active Member logo is used. There is an additional $1,000 fee for each Brand listed under your company membership.